One of the biggest strength of Dell is that its services and products are more popular for organization and customers as well. Strengths: Dell company founded by Michael Dell, He represent their business around the world and gain strong leadership position at market place by proving their efforts and value in the business ( Scolozzi and et. For better understanding there are some effective tools which helps in evaluating current performance of the Dell company at market place are as follows: SWOT analysis is one of the important tool which helps in defining current position of the company at market place.
This is a big reason why company attain high status in today's market. Along with this Dell use direct method to sell their products in which they reduce their selling cost in most effective manner. They build and sell their products to customers directly as per their needs and demand.
In this context, Dell is one of the biggest brand in the world which founded by Michael Saul Dell in 1984. By this firm easily assess the level of threat and opportunity in market place. PART 1 Environment analysis It is an effective and important strategic tools for business organization to identify internal and external elements which affect the overall performance of the company. Along with this, evaluation of current marketing strategy is also mentioned in this project. Present report discussed about environment analysis of the firm which helps in evaluating current performance at market place. That sells, develop and support computer to customers at global level. Present report is based on Dell, which is multinational computer technology company in US. Along with this, it also define mission, vision, goals and objectives which helps in improving overall performance level of the company at market place. With the help of this company easily increase their overall sale and also attain competitive advantage ion most effective manner. For attaining better results, it is important for company to make an effective plan of action to promote as well as sell its products and services is called marketing strategy ( McCaleb and Rive, Dell Marketing, 2015 ). It includes advertising and market research which helps in increasing profitability of the company at market place. INTRODUCTION Marketing is an important activity for every business organization for promoting and selling goods and services.
7 Recommend marketing objectives and goals.
#Dell marketing strategy 2014 Pc
7 Segmentation Targeting &Position (STP). Lenovo widened its lead over rivals Hewlett-Packard, Dell, Acer, and Apple (NASDAQ:AAPL) in the PC market during the third quarter of 2014, according to research firm IDC. 5 Analysis of the organization competitive advantage. 1 Evaluation of current marketing strategy.